• Embracing the circular economy, we create timeless clothing designed to transcend the seasons. Each piece can be matched as you wish, defying the fleeting cycle of trends.

• Unsold items are transformed into new creations with us, thus reducing surplus and waste for a cleaner city.

• Unisex is our signature : our collections celebrate equality by welcoming all genders into the same fabric of harmony.

• Our approach is anchored in sustainability , shaping a future where fashion rhymes with conscience .

OLOOH embodies the contemporary epic of a visionary artist from Ivory Coast, infusing his essence into every sartorial fiber and every everyday gesture since 2018.

The term “Olooh”, from the Sénoufo language, reveals our essence: it is “our” collective, a reflection of Kader Diaby’s unique artistic approach. Fashion then becomes a dazzling megaphone through which he resonates the little-known stories of his country and passionately transposes the nuances of his personal experiences as well as his captivation for the cultural effervescence of Abidjan.

Each collection is a quest, a stylistic exploration that boldly celebrates identity through avant-garde creations, refined cuts and eternal style.

• Our fabrics are the echo of a conscious choice: that of organic textiles . Living tissues, they breathe with nature, offering a benevolent breath to our planet. Less water-intensive, less energy-hungry and free of pesticides, they are shaping a future where nourishing soil and clear waters remain intact.

• Sustainability is their essence; These fibers withstand time with grace, refusing to give in to the hasty wear and tear of synthetics.

• Comfort is woven into each stitch: breathable softness, harmonious moisture absorption. These textiles are a caress for the skin, warding off irritation and embracing the climate with perfect adaptability. Free from harmful substances, they contribute to our health and that of our environment.

• By choosing organic materials for our creations, we weave a golden thread towards the objectives of sustainable development – ​​each garment is a promise for tomorrow.